{"title":"Men's Grooming","description":null,"products":[{"product_id":"preston-anti-chafe-cream","title":"Preston Anti Chafe Cream","description":"\u003cp\u003eCooling, protective, and built for active days, the Preston Anti Chafe Cream helps keep discomfort from slowing you down. Formulated with soothing aloe and plant-based ingredients, this innovative lotion creates a smooth barrier that helps prevent friction while absorbing unwanted moisture. The unique lotion-to-powder technology goes on smoothly and dries to a silky finish, making it ideal for workouts, travel, long days outdoors, golf, hunting, hiking, and everyday life in the Texas heat. Talc-free, vegan, and non-toxic, it's an easy addition to any grooming routine and a practical gift for the guy who's always on the move.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"3 oz \/ Amber","offer_id":57949621387424,"sku":"850082207251","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONANTICHAFECREAM.webp?v=1781753563"},{"product_id":"preston-bar-soap","title":"Preston Bar Soap","description":"\u003cp\u003eClean, refreshing, and anything but ordinary, the Preston Bar Soap elevates your daily routine with premium ingredients and sophisticated fragrance. Formulated with detoxifying activated charcoal, plant-based moisturizers, and essential oils, this multi-purpose bar cleanses and exfoliates while helping keep skin hydrated and comfortable. Sulfate-free, non-toxic, vegan, and cruelty-free, it's designed to deliver a rich lather and a deep clean without drying out your skin. Available in Preston's signature Amber and Leather scents, this everyday grooming essential is perfect for upgrading your shower routine and makes a thoughtful gift for birthdays, Father's Day, groomsmen, or any guy who appreciates quality self-care products.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"Amber","offer_id":57949621420192,"sku":"810011756908","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Leather","offer_id":57949621452960,"sku":"810011756915","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONBARSOAP.webp?v=1781753820"},{"product_id":"preston-beard-balm","title":"Preston Beard Balm","description":"\u003cp\u003eConditioning, shaping, and built to tame even the most stubborn beards, the Preston Beard Balm is a grooming essential for the man who takes pride in his beard. Formulated with nourishing shea butter, this pliable balm helps soften coarse facial hair, add healthy-looking sheen, and provide a light, flexible hold without feeling stiff or greasy. The satin finish keeps your beard looking polished while helping prevent dry, flaky skin underneath. Available in Preston's signature Amber and Leather fragrances, this USA-made grooming staple is perfect for daily use and makes a thoughtful gift for birthdays, Father's Day, groomsmen, or any bearded guy who appreciates a well-groomed look.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"2 oz \/ Amber","offer_id":57949621485728,"sku":"810011757103","price":18.0,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ Leather","offer_id":57949621518496,"sku":"810011757110","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONBEARDBALM.webp?v=1781753860"},{"product_id":"preston-beard-oil","title":"Preston Beard Oil","description":"\u003cp\u003eNourishing, lightweight, and designed to keep your beard looking its best, the Preston Beard Oil is an essential part of any grooming routine. Infused with moisturizing argan oil and premium plant-based ingredients, this beard oil helps soften coarse whiskers, condition facial hair, and soothe the skin underneath to help prevent dryness and flaking. The lightweight formula absorbs easily without leaving a greasy residue, while Preston's signature Amber and Leather fragrances add a subtle, refined scent. Whether you're maintaining a short beard or a full-grown masterpiece, this everyday grooming essential helps keep your beard soft, healthy, and well-groomed. It also makes a great gift for birthdays, Father's Day, groomsmen, or any guy who takes pride in his beard.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"1 oz \/ Amber","offer_id":57949621584032,"sku":"810011757127","price":20.0,"currency_code":"USD","in_stock":true},{"title":"1 oz \/ Leather","offer_id":57949621616800,"sku":"810011757134","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONBEARDOIL.webp?v=1781754075"},{"product_id":"preston-body-lotion","title":"Preston Body Lotion","description":"\u003cp\u003eHydrating, fast-absorbing, and designed for everyday use, the Preston Body Lotion delivers lasting moisture without the greasy feel. Made with plant-based moisturizers, antioxidants, and healing ceramides, this silicone-free formula helps soothe dry skin while promoting a smooth, healthy appearance. Available in Preston's signature Amber and Leather fragrances, it absorbs quickly and leaves skin feeling refreshed, nourished, and comfortable all day long. Whether you're upgrading your daily grooming routine or putting together the perfect gift, this elevated body lotion is a self-care essential he'll actually use.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"9.5 oz \/ Amber","offer_id":57949622304928,"sku":"810011756946","price":18.0,"currency_code":"USD","in_stock":true},{"title":"9.5 oz \/ Leather","offer_id":57949622337696,"sku":"810011756953","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONBODYLOTION.webp?v=1781754125"},{"product_id":"preston-body-wash","title":"Preston Body Wash","description":"\u003cp\u003eInvigorating, refreshing, and designed to elevate your daily routine, the Preston Body Wash delivers a rich, luxurious lather that leaves skin feeling clean, hydrated, and refreshed. Formulated with premium moisturizers, essential oils, and skin-conditioning ingredients, this sulfate-free body wash cleanses without stripping away moisture, making it perfect for everyday use. Available in Preston's signature Amber and Leather fragrances, it transforms an ordinary shower into a more refined grooming experience. Whether you're upgrading your own routine or building the perfect gift set, Preston Body Wash is an everyday essential that combines performance, sophistication, and self-care.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"16 oz \/ Amber","offer_id":57949622403232,"sku":"810011756793","price":18.0,"currency_code":"USD","in_stock":false},{"title":"16 oz \/ Leather","offer_id":57949622436000,"sku":"810011756809","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONBODYWASH.webp?v=1781754185"},{"product_id":"preston-candle","title":"Preston Candle","description":"\u003cp\u003eWarm, sophisticated, and designed to elevate any space, the Preston Candle brings a touch of everyday luxury to your home. Hand-poured with an artisanal blend of beeswax, soy wax, and essential oils, this clean-burning candle features a lead-free wick and up to 40 hours of burn time. Available in Preston's signature fragrances, it creates a refined atmosphere with rich, layered scents that feel both inviting and timeless. Packaged in a reusable, recyclable, and biodegradable tube, it's as thoughtful as it is stylish. Whether you're treating yourself, shopping for a host gift, or building the perfect gift basket, the Preston Candle is a customer favorite that makes a lasting impression.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"7 oz \/ Amber","offer_id":58105461473440,"sku":"810011757196","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 oz \/ Leather","offer_id":58105461506208,"sku":"810011757202","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 oz \/ Cedarwood","offer_id":58105461538976,"sku":"810011757219","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 oz \/ Sandalwood","offer_id":58105461571744,"sku":"810011757226","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCANDLE.webp?v=1781754253"},{"product_id":"preston-clay-pomade","title":"Preston Clay Pomade","description":"\u003cp\u003eStrong, textured, and built for effortless control, the Preston Clay Pomade delivers a firm hold with a natural matte finish that keeps your style in place without looking overdone. Formulated with natural clay, waxes, and strong-hold white beeswax, this pliable styling clay adds definition, texture, and all-day hold while maintaining flexibility and a natural appearance. Ideal for medium to thicker hair types, it creates structured styles without stiffness or unwanted shine. Free from parabens, sulfates, and phthalates, this grooming essential is perfect for the guy who wants dependable performance and a polished look. It also makes a great addition to any grooming gift set for birthdays, Father's Day, groomsmen, or everyday self-care.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"Unscented","offer_id":57949622861984,"sku":"810011757080","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCLAYPOMADE.webp?v=1781754600"},{"product_id":"preston-cologne","title":"Preston Cologne","description":"\u003cp\u003eSophisticated, subtle, and designed to leave a lasting impression, the Preston Cologne is the perfect finishing touch to any grooming routine. Crafted with premium essential oils and free from harsh chemicals, this clean fragrance is made to smell pleasant—not overpowering. As it warms on the skin, the scent develops into something uniquely your own, creating a refined fragrance experience that feels effortless and approachable. Available in signature scents like Amber, Leather, Cedarwood, and Sandalwood, this hand-poured cologne is cruelty-free and proudly made in the USA. Whether you're treating yourself or searching for the perfect gift, Preston Cologne is a timeless addition to any man's collection.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"1.7 oz \/ Amber","offer_id":57949622927520,"sku":"810011757141","price":44.0,"currency_code":"USD","in_stock":true},{"title":"1.7 oz \/ Leather","offer_id":57949622960288,"sku":"810011757158","price":44.0,"currency_code":"USD","in_stock":true},{"title":"1.7 oz \/ Cedarwood","offer_id":57949622993056,"sku":"810011757165","price":44.0,"currency_code":"USD","in_stock":false},{"title":"1.7 oz \/ Sandalwood","offer_id":57949623025824,"sku":"810011757172","price":44.0,"currency_code":"USD","in_stock":true},{"title":"1.7 oz \/ Hinoki","offer_id":57949623058592,"sku":"810011761681","price":44.0,"currency_code":"USD","in_stock":true},{"title":"1.7 oz \/ Grn","offer_id":57949623091360,"sku":"810011761704","price":44.0,"currency_code":"USD","in_stock":false},{"title":"1.7 oz \/ Saffrn","offer_id":57949623124128,"sku":"810011761711","price":44.0,"currency_code":"USD","in_stock":true},{"title":"1.7 oz \/ Mandrn","offer_id":57949623156896,"sku":"810011761728","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCOLOGNE.webp?v=1781754672"},{"product_id":"preston-conditioner","title":"Preston Conditioner","description":"\u003cp\u003eHydrating, lightweight, and designed for everyday use, the Preston Conditioner helps keep hair soft, healthy, and easy to manage. Formulated with premium plant-based moisturizers and softening Indian Amla Oil, this nourishing conditioner helps strengthen follicles, lock in moisture, and smooth hair from root to strand without weighing it down. Free from parabens, sulfates, and phthalates, the vegan formula delivers clean performance with Preston's signature Amber and Leather fragrances. Whether you're upgrading your daily grooming routine or building the perfect gift set, this conditioner is an easy essential for healthy-looking hair and elevated self-care.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"16 oz \/ Amber","offer_id":57949623222432,"sku":"810011756830","price":20.0,"currency_code":"USD","in_stock":true},{"title":"16 oz \/ Leather","offer_id":57949623255200,"sku":"810011756847","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCONDITIONER.webp?v=1781754842"},{"product_id":"preston-conditioner-bar","title":"Preston Conditioner Bar","description":"\u003cp\u003eSmooth, nourishing, and designed for life on the go, the Preston Conditioner Bar helps keep hair soft, healthy, and easy to manage without the mess of traditional bottles. Formulated with premium plant-based moisturizers and nourishing Indian amla oil, this concentrated conditioner bar helps hydrate, smooth, and strengthen hair while soothing the scalp. Long-lasting and travel-friendly, each bar lasts significantly longer than traditional liquid conditioners, making it perfect for gym bags, travel kits, and everyday use. Available in Preston's signature Amber and Leather fragrances, it's an easy upgrade to any grooming routine and a thoughtful gift for the guy who appreciates quality self-care products.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"2.5 oz \/ Amber","offer_id":57949623287968,"sku":"810011756878","price":18.0,"currency_code":"USD","in_stock":true},{"title":"2.5 oz \/ Leather","offer_id":57949623320736,"sku":"810011756885","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCONDITIONERBAR.webp?v=1781754851"},{"product_id":"preston-cream-pomade","title":"Preston Cream Pomade","description":"\u003cp\u003eLightweight, versatile, and designed for effortless styling, the Preston Cream Pomade delivers flexible hold with a natural matte finish that never looks overdone. Formulated with smoothing kaolin clay, this styling cream helps condition hair while adding texture, definition, and frizz-free control for a clean, lived-in look. Perfect for tousled styles and everyday wear, it works on both damp and dry hair to create natural movement without stiffness or shine. Free from parabens, sulfates, and phthalates, this grooming essential is an easy addition to any daily routine and makes a great gift for the guy who appreciates looking polished without trying too hard.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"Unscented","offer_id":57949623353504,"sku":"810011757073","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONCREAMPOMADE.webp?v=1781754990"},{"product_id":"preston-deodorant","title":"Preston Deodorant","description":"\u003cp\u003eFresh, clean, and built for all-day confidence, the Preston Deodorant delivers long-lasting odor protection without harsh ingredients. This aluminum-free formula glides on smoothly and is designed to be gentle on sensitive skin while keeping you feeling fresh from morning to night. Available in Preston's signature Amber and Leather fragrances, it combines elevated scent with everyday performance. Vegan, cruelty-free, and free from parabens, sulfates, and phthalates, it's an easy upgrade to any grooming routine. Whether you're stocking up on daily essentials or putting together the perfect gift, Preston Deodorant is a men's grooming staple that works as hard as you do.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"2.9 oz \/ Amber","offer_id":57949623419040,"sku":"810011756960","price":18.0,"currency_code":"USD","in_stock":false},{"title":"2.9 oz \/ Leather","offer_id":57949623451808,"sku":"810011756977","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONDEODORANT.webp?v=1781755018"},{"product_id":"preston-face-wash","title":"Preston Face Wash","description":"\u003cp\u003eRefreshing, effective, and designed to upgrade your daily routine, the Preston Face Wash helps keep your skin looking clean, smooth, and healthy. 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Available in Preston's signature Amber and Leather fragrances, this USA-made face wash is perfect for everyday use and makes a thoughtful gift for birthdays, Father's Day, groomsmen, or any guy looking to elevate his self-care routine.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"6.7 oz \/ Amber","offer_id":57949623746720,"sku":"810011757042","price":22.0,"currency_code":"USD","in_stock":true},{"title":"6.7 oz \/ Leather","offer_id":57949623779488,"sku":"810011757059","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONFACEWASH.webp?v=1781755076"},{"product_id":"preston-hand-cream","title":"Preston Hand Cream","description":"\u003cp\u003eRich, nourishing, and designed to keep hardworking hands looking their best, the Preston Hand Cream delivers deep hydration without the greasy feel. Formulated with restorative Vitamin C and a shea butter base, this fast-absorbing cream helps soften and smooth dry skin while providing lasting moisture throughout the day. Available in Preston's signature Amber and Leather fragrances, it adds a touch of luxury to any daily routine. Whether kept on a desk, nightstand, or in a travel bag, this grooming essential makes a thoughtful gift for birthdays, Father's Day, groomsmen, or anyone who appreciates elevated self-care products.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"3 oz \/ Amber","offer_id":57949623976096,"sku":"810011757004","price":18.0,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ Leather","offer_id":57949624008864,"sku":"810011757011","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONHANDCREAM.webp?v=1781755264"},{"product_id":"preston-hand-wash","title":"Preston Hand Wash","description":"\u003cp\u003eClean, refreshing, and elevated enough for any sink-side setup, the Preston Hand Wash turns an everyday routine into something a little more enjoyable. Featuring an ultra-thick, luxurious lather, this sulfate-free formula is enriched with plant-based moisturizers, essential oils, and nourishing olive oil to cleanse hands without leaving them feeling dry or stripped. The sophisticated fragrance and sleek packaging make it a perfect addition to kitchens, bathrooms, offices, and guest spaces alike. Whether you're upgrading your own home or searching for a thoughtful host, housewarming, or men's gift, the Preston Hand Wash delivers everyday luxury that's sure to be appreciated.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"16 oz \/ Leather","offer_id":57949624074400,"sku":"810011756939","price":18.0,"currency_code":"USD","in_stock":true},{"title":"16 oz \/ Amber","offer_id":57949624107168,"sku":"810011756922","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONHANDWASH.webp?v=1781755306"},{"product_id":"preston-shampoo","title":"Preston Shampoo","description":"\u003cp\u003eClean, refreshing, and designed for everyday performance, the Preston Shampoo delivers a deep cleanse without stripping away moisture. 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Available in Preston's signature Amber and Leather fragrances, this USA-made grooming essential is perfect for everyday use and makes a thoughtful gift for the guy who appreciates quality self-care products.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"16 oz \/ Amber","offer_id":57949624139936,"sku":"810011756816","price":20.0,"currency_code":"USD","in_stock":true},{"title":"16 oz \/ Leather","offer_id":57949624172704,"sku":"810011756823","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONSHAMPOO.webp?v=1781755354"},{"product_id":"preston-shampoo-bar","title":"Preston Shampoo Bar","description":"\u003cp\u003eFresh, convenient, and built for life on the go, the Preston Shampoo Bar delivers a rich, invigorating lather without the mess of traditional bottles. This ultra-concentrated, plastic-free shampoo bar is formulated to cleanse away dirt, excess oil, and product buildup while helping add volume and moisture to your hair. Made with plant-based cleansers and fortifying tea tree oil, the sulfate-free formula leaves hair feeling clean, healthy, and refreshed. Perfect for travel, the gym, weekend getaways, or everyday use, this long-lasting grooming essential is available in Preston's signature Amber and Leather scents. It also makes a great gift for the guy who appreciates elevated grooming products and a streamlined routine.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"3 oz \/ Amber","offer_id":57949624271008,"sku":"810011756854","price":16.0,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ Leather","offer_id":57949624303776,"sku":"810011756861","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONSHAMPOOBAR.webp?v=1781755356"},{"product_id":"preston-shave-cream","title":"Preston Shave Cream","description":"\u003cp\u003eSmooth, cooling, and designed for a better shave, the Preston Shave Cream helps deliver a close, comfortable shave without the irritation. Formulated with soothing aloe vera and premium moisturizers, this rich shave cream cushions the skin, softens facial hair, and provides a slick glide to help minimize razor burn and discomfort. Available in signature Amber and Leather scents, it's the perfect addition to any grooming routine. Whether you're upgrading your daily shave or putting together a thoughtful gift, Preston Shave Cream is a men's grooming essential that combines performance, comfort, and elevated style.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"3.4 oz \/ Amber","offer_id":57949624467616,"sku":"810011757028","price":18.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz \/ Leather","offer_id":57949624500384,"sku":"810011757035","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONSHAVECREAM.webp?v=1781755420"},{"product_id":"preston-shower-steamer","title":"Preston Shower Steamer","description":"\u003cp\u003eRefreshing, relaxing, and designed to elevate your daily routine, the Preston Shower Steamer transforms an ordinary shower into a spa-like experience. Infused with cooling eucalyptus essential oils, these aromatherapy tablets help open breathing passages, soothe tired muscles, and create an invigorating steam-room feel right at home. Simply place one on the shower floor and let the warm water release its refreshing scent. Perfect for post-workout recovery, early mornings, or unwinding after a long day, the Preston Shower Steamer also makes a thoughtful gift for birthdays, Father's Day, groomsmen, or anyone who could use a little extra relaxation in their routine.\u003c\/p\u003e","brand":"PRESTON","offers":[{"title":"Cooling Eucalyptus","offer_id":57949624533152,"sku":"810011757189","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/1300\/1053\/files\/PRESTONSHOWERSTEAMER.webp?v=1781755466"},{"product_id":"preston-sunscreen-face-stick-spf-50","title":"Preston Sunscreen Face Stick SPF 50","description":"\u003cp\u003eLightweight, versatile, and designed for effortless styling, the Preston Texture Lotion delivers natural-looking texture without the stiffness of traditional styling products. Perfect for fine or thinner hair, this airy formula creates a subtle, salt-spray-inspired texture with a matte finish that looks polished without appearing overdone. Infused with hydrating macadamia and sweet almond oils, it helps add frizz-free definition while keeping hair soft and touchable. Easy to apply on damp or dry hair, it's an everyday grooming essential for the guy who wants a little extra texture, volume, and control with a natural finish. 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